Research Strategy

• Qualitative - concepts that are not quantifiable (experiences, views, ideas).
• Quantitative - concepts that can be strictly defined (numeric data).

Sources of Data

• Primary - information collected at the source.
• Secondary - information collected from collected data.

Types of Approach

• Descriptive - no intervention, more passive research
• Experimental - intervention, actively engaging variables in the research to monitor outcome

References

https://www.scribbr.com/category/methodology/